About the Role
Content Strategy: Collaborate with clients, account managers, and the creative team to develop content strategies that align with clients' brand guidelines, target audience, and marketing goals.
Content Creation: Write and edit various types of content, including website copy, blog articles, social media posts, email campaigns, case studies, white papers, and other promotional materials.
SEO Optimization: Conduct keyword research and apply SEO best practices to optimize content for search engines, increasing organic visibility and driving traffic to clients' websites.
Brand Voice and Tone: Maintain consistency in brand voice and tone across all content pieces, ensuring they align with clients' brand identity and resonate with the target audience.
Research and Analysis: Conduct thorough research on industry trends, competitors, and target audience preferences to create relevant and engaging content. Analyze content performance and make data-driven recommendations for improvement.
Content Editing and Proofreading: Review and edit content created by other team members or freelancers to ensure quality, clarity, and adherence to brand guidelines.
Content Promotion: Collaborate with the digital marketing team to create content promotion strategies, including social media campaigns, email newsletters, and other distribution channels to maximize content reach and engagement.
Client Collaboration: Communicate and collaborate with clients to understand their requirements, provide updates, incorporate feedback, and ensure client satisfaction throughout the content creation process.
Requirements
Exceptional Writing Skills: Proficient in crafting clear, concise, and engaging content with impeccable grammar, spelling, and punctuation. Strong storytelling and persuasive writing abilities.
Digital Marketing Knowledge: Familiarity with digital marketing concepts, including SEO, content marketing, social media marketing, and email marketing. Understanding of content optimization for different platforms and channels.
Research Skills: Ability to conduct comprehensive research on various topics, industries, and target audiences to generate valuable insights and create informative content.
Branding and Tone Consistency: Ability to adapt writing style to match different brand voices and maintain consistency across all content pieces.
SEO and Analytics: Understanding of SEO principles and experience with keyword research and optimization. Familiarity with content analytics and the ability to use data to inform content strategies and improvements.
Time Management and Organization: Excellent time management skills to meet deadlines and handle multiple projects simultaneously. Detail-oriented with strong organizational skills to keep track of content schedules and deliverables.
Collaboration and Communication: Effective communication skills to collaborate with clients, account managers, designers, and other team members. Open to feedback and able to incorporate changes into content as needed.
Continuous Learning: Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing and content creation. Willingness to learn and adapt to new tools and techniques.
About the Company
The Cinema Channel is a leading digital marketing agency in Myanmar, specializing in creating and executing digital marketing strategies for businesses in Myanmar. The company was founded in 2018 and is based in Yangon, Myanmar.
The Cinema Channel offers a range of digital marketing services, including social media marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and website design and development. The company has a team of experienced and skilled digital marketing professionals who work with clients to create customized marketing plans that are tailored to their specific business needs.
One of the unique services offered by The Cinema Channel is its video production service. The company has an in-house video production team that can create high-quality videos for clients to use in their digital marketing campaigns. This includes creating promotional videos, product demonstrations, and other types of videos that can help businesses promote their brand and reach their target audience.
The Cinema Channel has worked with a wide range of clients in various industries, including retail, food and beverage, hospitality, and healthcare. The company has a track record of delivering effective digital marketing campaigns that have helped its clients to grow their businesses and reach new customers.