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Digital Marketing Executive

The Cinema Channel, Yangon, Myanmar (Burma)

Job Type

Full Time

About the Role

Facebook Advertising Strategy: Develop and implement comprehensive Facebook advertising strategies for clients based on their business objectives, target audience, and budget. Identify the most effective ad formats, targeting options, and campaign objectives to achieve desired results.

Ad Campaign Management: Create, launch, and manage Facebook ad campaigns, including ad set-up, targeting, bidding, and creative optimization. Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign performance and maximize ROI.

Audience Targeting and Segmentation: Conduct audience research and analysis to identify target customer segments. Utilize Facebook's targeting options, such as demographics, interests, behaviors, and custom audiences, to reach the right audience with relevant ad messaging.

Ad Creative Development: Collaborate with the creative team to develop compelling ad creatives, including images, videos, and ad copy. Ensure that ad creatives align with the client's brand guidelines, effectively communicate the desired message, and drive user engagement.

Performance Tracking and Reporting: Monitor ad campaign performance, track key metrics, and provide regular reports to clients on campaign effectiveness. Identify trends, insights, and opportunities for improvement, and make recommendations for optimizing future campaigns.

A/B Testing and Optimization: Conduct A/B tests to evaluate different ad variations, targeting options, and landing pages. Analyze results and optimize campaigns based on data-driven insights to improve ad performance and conversion rates.

Stay Up-to-Date with Facebook Trends and Features: Stay informed about the latest updates, trends, and features on the Facebook platform. Proactively explore new advertising opportunities, ad formats, and targeting options to enhance campaign effectiveness and stay ahead of the competition.

Requirements

  • Facebook Advertising Expertise: In-depth knowledge and experience in managing Facebook ad campaigns, including campaign set-up, audience targeting, ad optimization, and performance tracking.


  • Data Analysis Skills: Strong analytical skills to analyze campaign data, identify trends, and make data-driven decisions for campaign optimization. Proficiency in using Facebook Ads Manager and other analytics tools to extract insights.


  • Creative Mindset: Ability to think creatively and develop innovative ad campaigns and ad creatives that resonate with the target audience and drive engagement.


  • Strong Communication Skills: Excellent verbal and written communication skills to effectively communicate campaign strategies, results, and recommendations to clients and internal team members.


  • Attention to Detail: Keen attention to detail to ensure accurate campaign set-up, ad copy, targeting, and tracking.


  • Results-Driven: Goal-oriented mindset with a focus on achieving campaign objectives and delivering measurable results for clients.


  • Collaboration and Teamwork: Ability to work collaboratively with cross-functional teams, including account managers, designers, and developers, to ensure seamless campaign execution.


  • Stay updated with industry trends: Proactively keep up with the latest trends and best practices in Facebook advertising and social media marketing.

About the Company

The Cinema Channel is a leading digital marketing agency in Myanmar, specializing in creating and executing digital marketing strategies for businesses in Myanmar. The company was founded in 2018 and is based in Yangon, Myanmar.

The Cinema Channel offers a range of digital marketing services, including social media marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and website design and development. The company has a team of experienced and skilled digital marketing professionals who work with clients to create customized marketing plans that are tailored to their specific business needs.

One of the unique services offered by The Cinema Channel is its video production service. The company has an in-house video production team that can create high-quality videos for clients to use in their digital marketing campaigns. This includes creating promotional videos, product demonstrations, and other types of videos that can help businesses promote their brand and reach their target audience.

The Cinema Channel has worked with a wide range of clients in various industries, including retail, food and beverage, hospitality, and healthcare. The company has a track record of delivering effective digital marketing campaigns that have helped its clients to grow their businesses and reach new customers.

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